We empower businesses that want to be a force for good: helping them think differently, chase a big vision, and balance purpose and profit.
You do what you do for a reason. We do what we do to get you there.
We partner with clients to approach marketing and communications with a new mindset: going beyond simply making things, to actually making things better.
We want to help you do four things:
Value = Empathy
People and their motivations are complicated. The more insight you have, the more you can offer.
Design = Nuance
Complexity is better when it's simple. Truisms be damned: you can do much more than you think with less.
Brand = Purpose
The trouble with normal is it's always getting worse. Stand for something meaningful, and people will follow you.
Business = Relationship
Everything boils down to service. Find the opportunities to serve your customers and they'll stick with you.
How we work
Our approach to creative work is a continuous cycle of listening and doing. It involves including different perspectives and ideas, encouraging open discussion, working with passion, and keeping a nose to the grindstone.
Our work is balanced between:
Discussion + Thoughtfulness
With any work we do, we aim to give clarity. We have a simple, scalable strategy framework that helps us devise purpose-focused thinking, business-driven goals, and human-centred outcomes.
- Value Proposition
- Market Position
- Brand & Messaging
- Audience Development
- Consulting & Facilitation
- Idea & Product Conception
- Communication Framework
- Campaign Planning
Inspiration + Perspiration
We don't sell services. We offer an approach: doing whatever is nessecary to serve the objective. Our best work is produced within an ongoing collaborative environment where clients are engaged in the process.
- Creative Direction
- Art Direction & Copywriting
- Identity Design & Development
- Project Management
- Print & Digital Design
- Photography & Video
- Digital Marketing & Management
- Product Development
- Event Coordination
Done in Collaboration
- Website Development
- Motion Graphics
- Interiors & Environments
- Media Buying
Different needs require different tools
We don't do "one-size-fits all". Rather, we work with companies to frame a vision, and then develop goals, desired outcomes, and plans to achieve it.
Here's a few examples of the work we've done with others:
Hosting a weekend-long workshop, on purpose.
We joined newstudio architecture's team to discuss a collective reason for existing and a shared goal for new business.
Branding a new business venture from the ground up.
Research firm TTS asked us to help them brand Natural Fibre Technologies, a commercial spinoff of the technology they've developed over 20 years.
Providing monthly creative support.
We worked with RGE RD restaurant to refine their position and messaging. Now each month we work with them to help spread the word on their passion for Canadian cuisine.
Getting the marketing to match the product.
Shift Development asked us to help them raise the bar on the marketing execution for Element Urban Village, their forward-thinking project in Saskatoon.