Iconoclast roasts and sells coffee. For them it's that simple. There's no need to over-hype or over-sell it. Having said that, there was a need to establish a consistent visual entity as the business grew. We worked with Iconoclast build a visual language and brand that better reflected the character of the company - something we continue to build on with the company.
WXWN: Identity, Web, Illustration, Photography
When Iconoclast opened a second location, we worked with them to start a visual identification system that could be expanded upon in the future. For LeMarchand we used the came glasswork from the building as a reference.
Our work with Iconoclast started with collaboration on few illustrations to print on their packaging. Over time that's grown to more projects as the business expands.