A quick ’n’ dirty brand for a new business opportunity in Edmonton.
A connection through our project Still in Town led to us working with redbike cycles on a couple cycling jerseys. A while later when redbike got the opportunity to distribute bikes from an independent builder in the States, they asked us to develop Dirt City into brand they could use for the company. We were excited to help out.
While the primary business for the venture is distribution, we have worked with redbike over time to create some soft goods to sell in their shop.