Updating a coffee roaster’s brand for the next progression of business.
Iconoclast Coffee have been long-time friends and collaborators. What started off as an occasional illustration for their coffee bags, has turned over the years into a slow layer cake of brand building.
Recently Iconoclast moved their roasting location into the Oliver neighbourhood. With that move, we did a complete refresh of the identity and updated the packaging—adding colour and character, but also respecting the DIY spirit of the company.